Web design and branding for Swiss SMEs. We organise the offer and content, design the decisive pages and build a technical foundation your team can continue to use.
The number of effects does not decide the outcome. The offer, proof and next step have to work together. That is why a website project starts with content and ownership, not with a finished layout.
Review the qualitiesVisitors must quickly understand who the offer is for, which problem it solves and why the company is credible. We arrange positioning, evidence and routes to action before designing individual pages.
Sitemaps, page types and internal routes are organised around real sales and search questions. Copy, images and approvals receive an owner so the project does not stall between open responsibilities.
We design the most important pages and their mobile states first. Typography, contrast and interactions support the message instead of replacing it. The result is distinctive and consistent enough for daily use.
Approved templates are implemented cleanly or migrated into a maintainable system. Relevant URLs, redirects, forms and measurement points are documented rather than reconstructed after launch.
Responsive layouts, keyboard routes, contrast, image sizes, key loading paths and indexability enter a visible QA run. Access, open points and maintenance paths are handed over afterwards.
These four qualities are not decorations added one after another. They have to work at the same time.
The decision follows the initial assessment. A new frontend alone does not solve duplicate content or unclear ownership.
A redesign fits when the CMS, URLs and content model remain reliable. Navigation, core copy and visual design can then be renewed deliberately.
A rebuild fits when maintenance, missing page types or the technical foundation prevent meaningful progress.
Primary navigation, internal links and important forms
Small and large viewports without overflow or hidden content
Keyboard use, focus, contrast and heading structure
Image sizes, layout shifts and critical loading paths
Indexability, canonicals, redirects and sitemap
No. If the structure, CMS and technical foundation are sound, a focused redesign may be enough. The initial assessment shows what can remain.
That is defined at the beginning. Existing copy can be revised; missing content needs a named owner and an approval route.
A URL inventory is created during migration. Relevant old addresses receive matching redirects so users and search engines reach the right content.
Handover and the agreed launch scope are part of the project. Support afterwards is defined separately so responsibilities remain clear.
Bring your current website, the most important offer and a typical customer question. The Business Check shows whether structure, content or technology should be addressed first.
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